Executive Summary
What will the Enterprise of the Future look like? To answer that
question, IBM spoke with more than 1,000 CEOs from around the
world. These conversations, together with statistical and
financial analysis, provide a unique perspective on the future of the
enterprise.
CEOs are rapidly positioning their businesses to capture the growth
opportunities they see. Discussions about their plans and
challenges revealed several striking findings:
Organisations are bombarded by change, and many are struggling
to keep up. Eight out of ten CEOs see significant change ahead,
and yet the gap between expected change and the ability to
manage it has almost tripled since the last Global CEO Study in
2006.
CEOs view more demanding customers not as a threat, but as an
opportunity to differentiate. CEOs are spending more to attract and
retain increasingly prosperous, informed and socially aware customers.
This is a summary of the IBM Global CEO Study:The Enterprise of the Future.
The full study is available at: ibm.com/enterpriseofthefuture
Nearly all CEOs are adapting their business models, two-thirds are
implementing extensive innovations. More than 40 percent are
changing their enterprise models to be more collaborative.
CEOs are moving aggressively toward global business designs,
deeply changing capabilities and partnering more extensively.
CEOs have moved beyond the cliché of globalisation, and
organisations of all sizes are reconfiguring to take advantage of
global integration opportunities.
Financial outperformers are making bolder plays. These companies
anticipate more change, and manage it better. They are also more
global in their business designs, partner more extensively and
choose more disruptive forms of business model innovation.
Introducing the Enterprise of the Future
These findings – across industries, geographies and organisations of
different sizes – paint a surprisingly similar view of the traits that IBM
believe will be needed for future success. At its core, the Enterprise
of the Future is …
GLOBALLY INTEGRATED
HUNGRY FOR CHANGE
Innovative BEYOND CUSTOMER IMAGINATION
GENUINE, NOT JUST GENEROUS
DISRUPTIVE BY NATURE
Hungry for Change
The Enterprise of the Future is capable of changing quickly and
successfully. Instead of merely responding to trends, it shapes and
leads them. Market and industry shifts are a chance to move ahead
of the competition.
Innovative Beyond Customer Imagination
The Enterprise of the Future surpasses the expectations of
increasingly demanding customers. Deep collaborative
relationships allow it to surprise customers with innovations that
make both its customers and its own business more successful.
Globally Integrated
The Enterprise of the Future is integrating to take advantage of
today’s global economy. Its business is strategically designed to
access the best capabilities, knowledge and assets from wherever
they reside in the world and apply them wherever required in the
world.
Disruptive By Nature
The Enterprise of the Future radically challenges its business model,
disrupting the basis of competition. It shifts the value proposition,
overturns traditional delivery approaches and, as soon as
opportunities arise, reinvents itself and its entire industry.
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