The recession doesn’t seem to have dampened growth in the software as a service (SaaS) market with a 17.7% increase this year on last in terms of global revenues.
According to figures from Gartner the value of the SaaS market will reach $7.5bn this year and will continue to grow right through to 2013 by which time the market will have almost doubled to $14bn.
The vast majority of the revenue continues to come from content, collaboration and communications tools with CRM not far behind.
Sharon Mertz, research director at Gartner, said that there were more vertical specific applications that were helping to drive growth as well as the increasing numbers of vendors that were launching SaaS offerings.
“Adoption of the on-demand deployment model has continued to grow as on-demand vendors have extended their services through alliances, partner offerings, and more recently, by offering and promoting user application development through platform as a service capabilities,” she said.
Although the SaaS market continues to be swamped by hype the example of salesforce.com, which Mertz said had helped to drive the acceptance of hosted CRM, indicated that there was demand for specialist products.
by Simon Quicke
Microscope
9 November 2009
Posted by ncornish
Posted by ncornish
Posted by ncornish 